Today businesses who have an online presence understand the importance of SEO. They know that if SEO is properly implemented on their site, it can earn them huge organic traffic which in turn can do wonders for their business. The issue of what is ethical in SEO arose in its early days when marketers used ways to trick the system which helped them to rank better on search engines, better than they deserved. It gave rise to debates and discussion as a result of which the term ethical SEO emerged.
To put simply, ethical SEO is defined as the search engine optimization techniques that uses only those techniques which are considered acceptable by search engines. It is also widely known by the name of white hat SEO. In this approach, search engine optimization techniques are implemented strictly in adherence to the norms laid down by the major search engines. On the other hand if you try shady SEO techniques like hidden text, keyword stuffing, cloaking, etc., and try to deceive the search engines into ranking you better, then it is called black hat SEO.
When one adopts the ethical approach for SEO, your website will be optimized not only for search engines but also for your users. While tricking search engines have been possible in the past, today search engines have become much smarter. You can get easily caught for using compromised means and end up being penalized or even banned by them. It might be tempting to use short cuts for success online but believe it or not it is simply not worth taking such risks. Search engines can remove your site from its index if they detect any shady techniques at play on your site.
For results that last longer – ethical SEO is the only solution. It will keep you in the good books of search engine and steer your site on the way to success.