How Content Affects SEO Ranking
People think that a high number of words on your website will affect your SEO ranking. Although this is may be true, it is not always. It is also about how the content relates to your business. A website promotes a business and more content does not always mean it’s better. Unless it actually relates to what the business is all about or what your business has to offer. Google uses robots and constantly monitors websites. Google uses this info to check the content and rank the website.
Unique keywords are more important when it comes to ranking a website. It sets your website apart from other websites with similar content. As a result you will achieve better ranks. One thing that you also need to remember is that the repetitive keywords should be not be used as this will weaken the ranking of your site.
A good way to succeed is to do research on specific keywords that relate to your content. Once research has been done, it should be easier to create more unique content. Be sure you do not copy and paste content from other websites.
Once you have written your content you need to post it on your site. Before you do this you need to organize it. This should be done in a way that the visitor to your site will easily understand. One way of doing this is to have a blog. By having a blog you can easily add and remove content. A good idea is to arrange your blog in sections and sub-sections. This will allow your website visitor to navigate your blog with ease.
To create a blog page you will most likely need to ask your web developer for assistance. Depending on how complex your website is, a blog can take between 1 and 3 hours of time to create. After your blog is created you will get a username and a password. You can use these to log in to your website and update your blog page. It is a good idea to include pictures in your blog posts. By using pictures you may get more readers. Be careful not to use pictures that belong to other sites. These may have copyright.
A good idea is to also have a page with customer reviews. By doing so you will gain trust of your customers. Make sure to ask your customers for reviews all the time. Your loyal customers usually will be glad to help out.
Social media is also a great way to promote your website. You can ask your friends to pass info on. It is also is a great way to get a word out if you have a special. Creating a Facebook page for your business is a good way to start. You can do this yourself or ask your web developer to assist.
Happy content writing.