Suppose you are a florist and you operate your own website. Gentle reminder – along with you there are many others too. When people search for your website, it gets to appear. This is not SEO. However, when they search for florists, have you ever wondered where do you (your website) stand in the list of search results? This is SEO. When people search something on the web, they do not look for you, they look for what you do. This is why small business search engine optimization is very crucial. In fact SEO is important for every business, irrespective of their sizes. It is a chain of steps that a business owner uses to make sure that his or her website appears when people search for specific terms, or keywords.
Definition of SEO
Search engine optimization is a constructive and cost-effective way to catch the attention of new customers, or you can also say unsolicited traffic to your website. Before the invention of the internet, it was really hard to attract more and more customers. At that time business owners used to send postcards, buy print media ads and air their ads. Although, these business tactics were useful, there was a big problem. They are blanket policies. There was no any way to make out if the potential customers they were marketing for were interested in the services, or not. However, SEO makes you visible to your potential customers as they search for the keywords you have optimized for.
Some useful SEO techniques
The algorithms of the search engines are their trade secrets. It means that you cannot determine how your SEO tactics will influence your website rankings on their results. However, there are certain universal practices that are used to increase your page rankings. Here are some small business search engine optimization techniques for you.
- Keyword research
- On-page optimization
- Site user-friendliness improvements
- Link building
- Social media marketing (SMM)
- Vertical or universal search
- Content marketing
- SEO Analytics
Practical benefits of SEO
Apart from attracting traffic to your website, there are a number of benefits of including SEO to your business strategies. Let’s have a quick look at them:
- Exploring new markets
- Achieving enhanced conversion rates
- Creating brand awareness via better website rankings
- Creating dedicated customer base through newsletters
- By-passing competition
- Increasing your web presence
So, now that you know about SEO, various techniques of optimization and the major benefits of it, don’t you think that it’s high time to give it a thought?