Google Authorship is very important for online business. Google is the prime forum of digital marketing. Google authorship in simple words refers to the image and the byline that appear in the search result page. But in technical terms they are a part of a big entity. You can find it out easily by clicking on the picture and it takes you to a whole new page of the author. Hence Google Authorship gives a vivid idea of the author’s online existence by stating his or her Google+ networks, the name, etc.
Reach the target readers
Google not only presents the author details to the viewers by virtue of Authorship it also uses it to recollect the author’s prior work, genre and style. Google makes this possible by linking the author’s Google account with his or her Google + connections as well as to his or her work. This helps Google to generate better search criteria for the relevant works and distinguish the quality content from duplicate ones. Importance of Google Authorship helps you to gain online popularity through your work. As a result, it helps you to get more viewers.
Share information instantaneously
Google Authorship helps you to post any news or information you are desperate to share through this medium and helps you to reach faster to the target audience. Therefore, Importance Of Google Authorship is undoubted. You can get Google Authorship by following few simple steps. You have to put your profile photo in Google+ Account. You must have a byline name on all your content’s pages. The name of your Google+ account must be the same as that of the byline name. You must have the email address of the same website domain name as that of your content.