There are two sides to running a successful SEO (Search Engine Optimization) campaign. These include the ‘on-site’ factors and the ‘off-site’ factors.
The ‘on-site’ factors include aspects such as the optimization of webpage ‘Title’, webpage ‘Headers’, webpage ‘Meta Tags’, webpage ‘Content’, checking of the website for ‘Dead Links’, checking of the website for ‘Coding Errors’ etc.
In this article we will address the importance of page title and headers and how to get the most of these when doing SEO for your website.
First of all, it is a good idea to understand which page of your website addresses which topic and to centre the content of that webpage around that specific topic. The most powerful SEO tactic is to page one page around only one keyword combination. For instance if your keyword combination is “IT Support” make sure that the webpage you are optimizing is centred around that particular keyword and uses it repeatedly in the content.
Make use of the keyword you are optimizing for in the page title, if possible, begin the page title with that keyword, if not make sure that you do place that keyword somewhere in the title.
Keep the description header tag short and to the point. As a general rule you do not want to use more than 156 characters in your website’s description tag. Again, you will need to ensure that you use the keyword that you are optimizing for in your websites description tag. If possible use the keyword up to 3 times in the description tag of your website.
Create ‘Alt’ attributes to your images. Use the keyword you are optimization for up to 3 times in the ‘Alt’ attributes of a web page. If possible, use the keyword that you are optimizing for in the ‘URL’ of your website. The ‘URL’ may look like this: http://www.yoursitename.co.za/your-keyword-being-optimized.html
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AIMWEB is a leading industry expert in Search Engine Optimization and Search Engine Marketing. Please give us a call on 021 557 1595 should you wish to find out more information regarding the above article and the SEO packages offered by AIMWEB.