Category Archives: news

Today’s Mobile Applications and how they affect our day-to-day life

Today mobile apps have become so integral to both working and daily lives that it’s hard to believe people were satisfied with such limited options. I am sure we can all recall what  was like having a phone in 90’s, we were intrigued back then on the features such as the game (spaceship / snake) along with our polyphonic ringtones. We now using cell phones or should I say smart phones that are able to take care of almost everything from Emails, Internet, social chats sites, camera and so much more. In fact now a day’s mobile phones are actually used more than desktop pc’s & laptops combined.

Just while we were focusing on the new trends such as businesses using the World Wide Web to market their companies and brands through an appealing website. We shortly after had to embrace yet another era that introduced us to Application development or mobile application development. It is no secret that technology is ever evolving and the demands to keep up with the latest and greatest ways to promote you, business or service are changing through the use of technology. Due to this companies need to produce solutions that will continue to be relevant in moving forward. I must say that it is great to have the kind of power, capacity and capabilities there are where technology is involved, it sure is nice to know we are able to achieve all we need to do at a click of a button.

Businesses need to implement developments strategies for their enterprise that prepares their business for the future. Developing and using an application is the way to do this. Majority of apps are built with mobile components, therefore Smarts phones are preferred as the  ideal device to use compared to alternatives such as Microsoft and Chrome book’s and  PC app stores. When it comes to enterprise applications investing into mobile infrastructure is what we should be thinking of and how we could integrate the existing apps into future developments. Most businesses integrate their applications into existing technology and majority of businesses have to ensure that their new applications integrate with up to 15 different existing systems.

Everyone’s working on an app and small businesses are looking to cash in big this way. Well of course through the hurdles and frustrations that we face with developing applications successfully.  Developing an app is challenging enough, but businesses must also navigate the confusing app approval process. App development is the process of creating applications for mobile devices on a software platform.  Mobile apps should stand on their own – and are not just warmed-over Web pages. The most successful mobile applications make full use of mobile device features, such as integrating the microphone, camera, or GPS.  Mobile app development has its challenges: not just different operating systems and devices, but also display sizes and on-device features as end users today expect elegant and easy-to-use mobile apps.

Mobile Applications can however get deleted if they are not updated by the manufacturing company every few months; where as traditional desktop apps are updated less frequently. Getting a new app to run flawlessly on all devices requires a powerful platform and getting a new app to run flawlessly on all devices. Building enterprise grade apps that can quickly and continuously be improved in response to the changing market which will allow you to do less work or design of the Application developed for businesses and services all over again. Use a professional company who offers application development and can have your app built to your satisfaction.

Web Design and Web page usability considerations

Web Design is important because it affects how quickly visitors can find what they are looking for. A good design will be easy to understand and navigate, helping potential customers find what they need. A website should be appealing, and eye catching.  The website’s design will make the site visitor decide whether to stay and take action or leave, it will need to create trust, make sense and allow people to find what they need quickly and easily.

Ones website needs to be in logical and consistent place on every single page.  Everything on a page needs to have a purpose and be designed with usability in mind. Because people want to find what they looking for quickly one should always remember to have all the relevant information that is easy to understand and gets straight to the point. We have seconds to make an impression and if the organization doesn’t make sense, the visitor will leave and that could be a missed opportunity for the business to make the sale.

While a website has to look good, it is not worth sacrificing the appearance of the website for usability.  The usability is extremely important.  The design should lead the eye from what’s most important; this can be done with space and typography.  Making use of   Images and colors are among the important things to get our website to be attractive and eye catching.  We need to know that there is a lot of other work like cross platform compatibility, coding, and so on, which are taken care of by Web developers and the web Designers, allowing you to focus on other aspects of the business.

Many web designers are also involved in Web Development, creating the functionality behind a working website even if the focus is on the design side.  The understanding of the technology behind the website is essential to create functional attractive designed websites. Web designers and web developers have different responsibilities while the web designer has to take care of the designs that need to go off to the developer. They also have other responsibilities – like creating banner ads, creating mock ups and site wire frames and a whole lot more.

The Web designer design and draft out the planning of the website and passes it on to the developer who is responsible for the development of the website. The website developer users tools and methods   that are designed for the different sections of the website’s development .It is important that the web developer and web designer have clear communication line and work together to provide the finished product .

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Does your ‘IT Guy’ handle your Marketing?

We live in a Digital World and this affects every aspect of our live as well as the way we run our business. Especially the marketing of the business. It would be somewhat incorrect to address this as ‘Digital Marketing’, but rather as ‘Marketing in a Digital World’.

Before we go further I would like to ask you – would you leave the marketing of your business in the hands of the ‘IT Guy’?

If your answer to the question above is a definite ‘NO’, then why do so many businesses out there make this exact mistake? The moment they hear about a product or service that references either their company website, email or anything related to the digital presence of the company, their immediate response is – ‘Talk to our IT Guy’?

Sure, your ‘IT Guy’ may be good at fixing your computer, making sure you can send and receive your emails on your phone and tablet and even making a few changes to your website when you require and instruct him to do so, but can he actually run your businesses marketing digital marketing campaign efficiently?

The answer is ‘NO’. He is still just an ‘IT Guy’ – he might even be an IT Guru, but when it comes to marketing decisions most ‘IT Guys’ do not possess the required skill, knowledge and expertise to ensure your business has a good return on investment when it comes to the marketing techniques in our todays digital world.

As a business professional you need to be able to understand and carefully separate marketing aspects from computer faults or your business will suffer from incorrect decisions which would be a result of leaving a marketing task in the hands of a computer specialist. After all, you wouldn’t ask your company driver to fix computers unless he is qualified to do so, would you?

The questions to ask yourself would be the following – ‘What is the purpose of the task and what is the goal to be achieved?’. ‘What department would this fall under?’. And finally ‘Does the person being assigned a responsibility have the correct skill set to handle the task?’. Once you have been able to successfully answer the above questions, you will be able to pick the correct person for the job.

So, does your ‘IT Guy’ handle your Marketing?

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.