Category Archives: General PPC

Aim Higher In your Business With SEO, SEM and PPC

The Online marketing has revolutionized the ways of business dealings. These days whether you are the owner of large business or a small family-run business an online website is a top priority. Knowing what goes on the internet and the battle of page rankings on search engine is a must.A new fast and efficient way to do business online is with the aid of SEO. SEO and SEM are the new mantras that guarantee results and ensure to keep you ahead of your rivals.

Business dealings with SEM

SEO or Search Engine Optimization is all about increased visibility on the internet. A specific marketing strategy like SEM or Search Engine Marketing has evolved. It’s all about grabbing higher eyeballs that simply put translate into a greater volume of sales for your line of business. Companies have now emerged with the sole aim to provide their customers a top ranking on the search engine. They also provide all other relevant services like web layout and designing and hosting of the web with a greater bandwidth and more domains.

PR backlinks for SEO

Experts do the web-designing.They have a PR or page ranking in mind while doing its layout. That guarantees a faster first-page ranking. SEO uses PR backlinks that utilize all inward links to your webpage. Software and Manual methods both are used to increase the PR backlinks and to link your website with high ranking sites. Specific keywords are used in the content of your web page to ensure that it searched fastest and first by any search engine. The social media platform is also used to optimize the traffic to your websites.

Get Cost-effective services

These companies know the value of money and provide services that are cost-effective and ensure money spent in SEO and SEM services are suitably compensated in the shape of an increased volume of turnover for your business. The PPC or Pay per click method is also integrated with the SEO. It monitors the traffic to your site, which is then analyzed for a better performance. Many relevant results are also collected which specify numerous choices and preferences of your clients. The combination of all these impacts your business positively.

Watch Your Business Thrive On SEO, SEM and PPC

The scenario of online marketing and advertising is heating up with each passing day. With all focus on gettingthe greater share of sales, business and a higher turnover the digital marketing is witnessing some major changes that are being touted as the next big game changer. SEO or Search Engineer Optimizations is one such tool that is being used by any digital market player to divert maximum views that can convert into positive sales. Companies these days help you set up your own business and provide a comprehensive range of online marketing services to keep your business prosper.

Knowing SEO and SEM

With SEO and SEM making their presence felt to survive in the online marketing-game,a thorough research coupled with analytic skills is required to increase the ranking of your website or links to your PR. Numerous ways and methods are implemented to increase manually or through the help of software to increase PR backlinks. That results in SEO and ensures your webpage is on the first page of a Google Search. Dedicated teams of professional firms actively work towards gearing more traffic to your web page. An increased visibility translates in greater sales and effective awareness amongst potential clientele.

The magic of PPC

The PPC or Pay per click is another device that is set up with the Google Ad Words. It may work out to be expensive and may not give the desired result. However, professionals can help you with it to increase maximum exposure of your website and also to bring down your costs. They help you create advertisements, develop a landing page and insert perfect keywords. Accounts and emails are set up. Traffic to the sites is monitored, and the data is collected, analyzed and worked upon to get better results.

Learn the tricks

Backed with experts and committed professional the companies guarantee to increase your business many folds. They provide complete end-to-end solution like web-hosting, designing, along with optimizing the SE. The websites are designed for getting the first rankings by renowned search engines. In case you are new,these companies have diversified to educating you on how the SEO and SEM work and tutorials are provided for beginners. They have blogs on SEO and also on social media that are also emerging as the next big search engines after Google.

Rely on PPC To Impact Your Business Positively

Being tech-savvy is the way to get your business done. But if you are unable to accomplish this on your own or are not well-versed with the net you need not worry. Digital marketing and advertising companies have come to your rescue to help you out. These companies know how they can positively impact your business and enhance its dealing. They are committed to offering you all services that you may need for online marketing of your business. With great expertise in this field and many years of experience they know what will work for your business and how to maximize your sales numbers.

Get money’s worth

With an international presence all over South Africa,they have set up companies that support all your requirements from any place. One may have a large corporate business house or may be a first-time small set-up self-owned business they have solutions for one, and all. What’s more, the give quick results are efficient and even affordable. These companies believe in providing value for money and ensure that they your business gets noticed on the Internet. They offer to give web layout, designing and also do web-hosting and provide solutions to any hosting problems.

Increase traffic to your website

Besides their key expertise are Search Engine Optimization and Search Engine Marketing. They increase traffic to your website and divert all potential customers to you. That eventually results in higher visibility that your webpage gets. The entire SEO service operates on the core of maximizing the number of views to your websites. With a proven track record of placing your business and its firm on the first page of search engines like Google, is a mission they take upon themselves. They specialize in services like PPC that stands for Pay per click

Range of PPC

The PPC service is an all-round service that creates ads, puts the keyword in content.It develops the landing page, sets-up the account, launches campaigns, tracks and tests any installed application or software, gauges performance of the website, assesses the campaigns and provides feedback after proper analysis. They provide you a list that has the maximum and best performing places, along with age gender and preferences of people visiting the site.

Tips On CPA Bidding Suggest Strategies For Optimising CPA And CPC

Managing your online business in synchronization with Google would be quite tedious without the use of CPA or CPC. The CPC or cost-per-click used to be the Google’s key of governing the online promotion of the business on behalf of the customer. But it is now substituted by the CPA or cost-per action bid. It is also known as the cost-per acquisition bid. If you are a business owner then in CPA you will have Google’s professional working, on behalf of your online business entity, to generate better revenue with the use of AdWords.

CPC and CPA bids

Google generates better revenue for you without knowing about your business in details. There are various methods by which you can optimize your business through Google by virtue of CPA which includes the use of conversion optimizer application. It has options like Max CPA and Target CPA. Tips On CPA Bidding will stress on the use of the right AdWords. There are various ways of using the application where you control it manually, automatically and in an enhanced manner. Hence, with the use of this application, advertising your business online is a cakewalk.

Strategies to enhance bidding

There are few strategies by which you can enhance your bidding online and automated CPC. You can maximize the clicks as part of the strategized flexible bidding. You also optimize the use of Conversion optimizer application to get better CPA bidding. You can also enhance the cost-per-click bidding. Tips On CPA Bidding also suggest the use of AdWords on the network where the search is taking place. This will enhance the cost-per-action bids and generate better business. More the conversion more will be the return on the AdWords hence you should aim for more ROAs.

How Are You Going To Benefit From The Services Of A Google Advertising Professional?

When it really comes to get your local business noticed or find it a place in the international platforms then it is the tailored solutions such as Google advertising services that come up to your rescue. There are so many advantages that you can choose to elicit from these programs. Consider the supreme edge that you can get your business by means of keyword campaigns. You can also consider the aspect of business listings in this regard. It is a pretty imperative practice that can get you real profits. A seasoned and skilled Google advertising professional can help you receive the advantages in true fashion.

You can get qualified leads with the help of these professionals

When you come to reflect on the services provided by these advertising professionals you need to learn one thing. They are going to get you qualified leads. These qualified leads are the most important thing to you because at the end of the day it is these qualified leads that make you tons of money. The role of these advertising professionals is in fact indispensable for the success of your products and services on the internet.

They can help you with rationalized advertising plans

It goes without saying that you are going to need perfect planning is you have to make your marketing and advertising verticals work. The pro is going to be a big help in this connection. A veteran and skilled Google advertising professional knows how to make the advertisements work for you. Because of their years of experience in this field they are in knowledge of many clandestine tricks which would work and help you count a torrent of profit. They know how to help you out with truly rationalized advertising plans.

They can help you track campaign improvements and campaign results

It is the success of your campaign which appears to be your prime focus and concern. You do not need to be tensed on this issue because you have the support of the most skilled veterans. The advertising professionals can help you track campaign improvements and campaign results with immediate effect. Be pretty much careful when it comes to the point of selection of an incisive Google advertising professional who can do justice to your cause. So think rationally as it comes to these advertising pros. They can bring the ray of hope to you.

What Should You Really Know About The Benefits Of Pay Per Click Advertising

Pay per click advertising is indeed one of the mostly pleaded or sought after web solutions in these days. If you have to give a string as well as impressive boost to the existing status of your online business these services are a must. PPC is a particular form of advertising that comes with assured result. If you think in terms of ROI then you have every reason to be satisfied. Experts believe that you get the value of every cent that you choose to invest in a PPC advertisement. Let us get to know more on this potential avenue of profitable advertising.

What is it all about?

Before you are going to get entangled with the world of pay per click advertising you need to know what it is all about. It is in fact a particular ploy or method by which you can choose to gain the attention of your most targeted user bases. It is also known as keyword advertising and it is pretty effective. You can use these ads on Google Ad words. Experts also impinge on the benefits of pay per click advertising for the advertisers.

Important facets that should be known to you

As it comes to the aspect of pay per click advertising you have to be on familiar terms with a few crucial facts. For example you need to be highly aware of the aspects related to negative keywords. You need to make it sure that you would be as careful as possible with these keywords in order to avert harsh impact on the ranking of your site or interface.

Be as immaculate as possible in the bidding process

Bidding is supposed to be the strongest suit as well as the most vital aspect associated with PPC advertisements. So you surely need to be as immaculate as possible in the bidding process. As you intend to get engrossed in the bidding process you need to focus on the negative keyword as well. It is for your best interests that you should choose to stay away from negative keywords. When you select the keywords get it verified by experts who can give you the exact rating pertaining to the keywords.

If you happen to be in any form of web based business then you do need to give careful consideration to the benefits of pay per click advertising. Take the leverage out of PPC campaigns and shine in your respective field of business.

Real Reasons To Go For Google Advertising Trends In South Africa

Google advertising trends have actually become a highly inseparable part of the advertising networks all over the globe. They are like global trends that cannot be flouted in any way. Dignitaries in the corporate world choose to give maximum importance to these trends because these trends and practices deliver great results.

The best edge of PPC campaigns

Google advertising trends are thought to be one of the best ways by which you can continue enlarging your existing clientele list. By means of these solutions you can actually hope to join the big league. Google advertising trends in South Africa can be your best supportive entourage in this connection. With the help of these services and solutions you are going to be a position where you can enjoy the best edge of PPC campaigns.

Getting the premier as well as the most reliable SME partner for your business

As you propose to seek the help of the most excellent Google advertising trends in South Africa you can get unfailing assurance of refined SME solutions. There is no denying that these entities do make for the premier as well as the most reliable SME partner for your business.

The aspect of generating high quality as well as impressive traffic almost with immediate effect

Traffic is the most important objective for all the web entities. When you propose to seek the help of rationalized Google advertising trends in South Africayou can get the assurance of generating high quality as well as impressive traffic almost with immediate effect.

The aspect of free trial- a truly top gain for you

If you have to make your move with a futuristic view in the world of online business then you need the support of Google advertising trends in South Africa. If you still have some doubts about it then you should make it a point to consider the aspect of free trial. It is a fact that you are going to enjoy the facility of free trial as you come to approach various online marketing entities based in South Africa. You can go for the option of free trial and thereby have an insight into the effectiveness as well as reliability aspect of the online marketing entities based in South Africa. So, from a pragmatic point of view, it is truly a top gain for you.

Google advertising South Africa is making big waves everywhere. You are not supposed to ignore their significance in any way.

PPC Account Structure

This seems like a basic skill to cover in creating and maintaining an AdWords account, but not one that should be overlooked as unessential. Having good account structure has no direct benefit in ad ranking, bids or returns. The benefits are much more subtle and reveal themselves over time.

All accounts have campaigns, and all campaigns have ad groups. Campaigns define the majority of the targeting methods and how your ad will appear. Ad groups do not differ from each other significantly within a campaign except for their keyword content, ads being displayed and bid settings.

Because you set so much targeting settings on the campaign level it is recommended to split your advertising into different campaigns depending on your audience as well as your services and products. That is, if your different services target different audiences then the services should be separated on the campaign level. If you operate multiple store locations then each store should have an individual campaign to target audiences local to them.

It is recommended to separate different styles or themes of your products or services into ad groups. Although they cater to more or less the same audience you would want to use personalised ads for each in addition to other fine tuning of targeting options. For example even though both a day and night taxi service are virtually similar, you would want to display the night taxi service at a different time while highlighting the distinction in the services.

Another reason for separating your services or products by ad group is to be able to track the performance of each one without having to dissect through conflated data. It is possible that one general theme in your ads is facing competitive bids and other themes aren’t. In another case is could be that one theme in your services are generally not providing enough returns to justify running them.

By separating your service and product types you can easier identify trends and patterns in their performance. By understanding the market better, now even at a glance, it is easier and faster to make adjustments and observe the results thereof.

Beyond using account structure to better organise your products and services according to your market keeping to clear themes, titles and groupings helps collaborators. Businesses tend to grow and change and it may occur that other account managers may need to work on the same account. By keeping ideas and wording clear it should be possible for a new manager to immediately understand the purpose of each campaign and ad group without having to investigate each one’s keywords and minute settings.

Combining AdWords with Analytics

Google AdWords provides advertisers with various and plentiful statistics on how their campaigns, ad groups, ads and keywords are performing. These include metrics such as amount of clicks by time, date, location and user search terms as well as information on how users interacted with any ad extensions.

What all this information doesn’t tell us is what happened after the ads were clicked on. AdWords responsibility towards driving qualified users to a website ends abruptly once the click contract has been fulfilled and provides no functionality towards tracking users afterwards, with one exception.

Conversion tracking is an immensely useful tool to implement, despite some difficulty in setting it up initially. While most AdWords tools are either immediately available or need some minor work in setting up (such as the location ad extension) conversion tracking requires some coding knowledge and website access to get going. The returns however are immense and can not be overlooked. Conversion data can be combined with other metrics to identify the most lucrative advertising periods, keywords and audiences. AdWords’ Enhanced Cost Per Click bidding strategy uses information from known conversions to better target new users and has been shown to improve average CPA.

We won’t be covering conversion tracking in its entirety because I’d like to advocate the use of another far more powerful user tracking platform, Google Analytics.

Analytics can be used independently from whether AdWords is set up or not but can be linked with a PPC account for data to be shared between both. This means that setting up Goals in Analytics, the equivalent of conversions, will reflect in AdWords and allow conversion tracking functionality. Linking Analytics with an account that already has conversion tracking set up can however lead to some problems, such as conversions being double counted. Since the process of setting up Analytics on a website is almost identical to setting up conversion tracking it’s recommended to set up the former.

So what additional benefits does Analytics offer Pay Per Click accounts besides all the information already present and available in AdWords?

User behaviour once and after they have landed on a website that is tracked includes the following:

 

Bounce rate

The percentage of users left the website without viewing another page or completing a valuable action.

New users

The percentage and amount of users that have not visited the website before.

Pages / session

The amount of pages viewed within a session.

Average session duration

How long a user spent time on the website.

Page view behaviour

User page views are recorded and can be analysed to see which page views tend to lead to others.

The above figures can be combined with various date ranges as well as particular PPC campaigns and keywords to examine their respective performance.

The enriched after-click data that Analytics offers existing AdWords accounts can be very valuable and should not be overlooked.

The Value of Negative Keywords

Seasoned PPC advertisers no doubt are very familiar with the different roles that keywords modifiers fulfill and why they are necessary. If all keywords were broadly matched all the time then PPC advertising would be nigh on useless. The amount of traffic swept up through unintended keyword variations and synonyms would degrade campaign performance incredibly. It is very good then that we do have these modifiers at our disposal. Let us review them briefly:

  • Broad match

This is of course the base level of all keywords and not a modifier of any sort. Words in broad match are typed as is with no special syntax. If the keyword hat was set to broad match then search terms in the nature of old hat, hats and caps would all be matched to hat.

  • Broad match modifier

By adding the plus symbol (+) as a prefix to each keyword that must be set to broad match modified you can insure that no synonyms will be substituted for that word. The keyword +car would be matched to a search term like cheap cars but not fast vehicle.

  • Phrase match

By encapsulating your keyword phrase in quotation marks you make sure that the phrase must be used exactly as is in user search terms, with the exception that any amount of additional terms may be accompanied before and after the phrase. The phrase “build a house” may be matched to how to build a house.

  • Exact match

Leading and ending a keyword phrase with square brackets classifies it as exact match, which means it has to be entered exactly in Google search as shown. There may be some slight variation such as misspellings or plurals allowed. In effect [red flowers] may only be matched to red flowers.

The reason for going into depth about explaining how keyword modifiers work is to drive home the understanding that unless if you’re only using exact match, which is not recommended, you will be capturing search traffic that has not been necessarily qualified as completely relevant to your ad and business. Nonetheless it is crucial to use broader keyword modifiers than exact match to capture all the variations of searches that aren’t used regularly, but are still relevant and have a high ROI. These so called “long-tail” search terms constitute up to half of the traffic for any relevant term, and thus cannot be ignored lest your competitors bid on them unopposed.

So what we want to achieve is keep our keywords broad enough to capture all the variants of relevant traffic while staving off irrelevant traffic. We do so by using negative keywords.

Negative keywords prevent search terms from being matched to your other keywords if they contain keywords that you have deemed as irrelevant. For example, you wish to use the keyword phrase +cleaning +service to capture long-tail search terms. However you do not wish to advertise when the search terms contain the word job, as in cleaning service job. By adding just the word –job to your keywords, or better yet to your negative keyword list that can be applied campaign wide, you will prevent all variants of cleaning service job from reducing your ROI.

In addition you can also use phrase and exact match modifiers on negative keywords to further focus your exclusions. So using –[motorcycle] will still allow fast motorcycle to be matched to your regular keywords.

Identifying what negative keywords to employ may be a daunting effort, especially if you are using simple broad keywords that can capture a lot of unintended traffic. The best practice is usually to focus your regular keywords somewhat, to optimise for high CTR and ROI, while using negative keywords to only prevent the most damaging search term variants from appearing. The Google AdWords Keyword Planner Tool is very useful here. You only need to enter your regular keywords and scan for high traffic irrelevant searches to exclude.

If your campaign has been active for some time then you would have gathered some data on what user searches triggered clicks to your website. Exploring the search terms page, under the details button on the keywords page, you can identify searches that resulted in clicks that may not be relevant. These are prime candidates to be added as negative keywords in some fashion. This page does not help you identify search terms that did not result in clicks, thus reducing your CTR, but are less of a concern than wasted clicks.

Using negative keywords, and using negative keywords properly, is a vital component of all search campaigns in Google AdWords.