Google Authorship is very important for online business. Google is the prime forum of digital marketing. Google authorship in simple words refers to the image and the byline that appear in the search result page. But in technical terms they are a part of a big entity. You can find it out easily by clicking on the picture and it takes you to a whole new page of the author. Hence Google Authorship gives a vivid idea of the author’s online existence by stating his or her Google+ networks, the name, etc.
Reach the target readers
Google not only presents the author details to the viewers by virtue of Authorship it also uses it to recollect the author’s prior work, genre and style. Google makes this possible by linking the author’s Google account with his or her Google + connections as well as to his or her work. This helps Google to generate better search criteria for the relevant works and distinguish the quality content from duplicate ones. Importance of Google Authorship helps you to gain online popularity through your work. As a result, it helps you to get more viewers.
Share information instantaneously
Google Authorship helps you to post any news or information you are desperate to share through this medium and helps you to reach faster to the target audience. Therefore, Importance Of Google Authorship is undoubted. You can get Google Authorship by following few simple steps. You have to put your profile photo in Google+ Account. You must have a byline name on all your content’s pages. The name of your Google+ account must be the same as that of the byline name. You must have the email address of the same website domain name as that of your content.
The growth of Google+, since its launch, has been non-stop. In very few days, this platform has emerged to be one of the most visited social networking sites. This platform has seen huge fan followings since its launch in the market. There were also various changes made to prepare this platform to be a better place for communication. The reach of this platform has also enhanced rapidly and that has made it one of the valuable tools for the purpose of online marketing.This platform already boasts of 359 million active users with a rising numbers. Thus, if this platform can be properly used, it will create wonders for your business.
Make it interesting
When you are promoting or marketing your business through this platform, then the first thing that that the viewers will come across is your personal profile. It is thus absolutely necessary that you maintain such a profile which is befitting the need of your business. Make the profile crisp and neat. Have a proper picture with good resolution and also make sure that the tag line is attractive. The information part plays a very important role. You need to fill it up in such a manner that it reflects your professionalism but with a touch of personalized feeling. This is the first Marketing tips for Google+ which can help you in creating a positive image of your business.
Keep it relevant
Another tip is to share and post such contents which are relevant to your business. Your posting should be directly or indirectly related to the product or service that you are marketing. Your content should be engaging and should have the capability to arrest the attention of the viewers. You need to have a regular check on your comment section and also keep proper interaction with the viewers. If anyone comments on your content or share it, you need to reply and show appreciation. So, in other words, you need to be interactive with your viewers.
The feature of event
Well, the option of posting the events is one of the most helpful marketing tools. This feature helps you in sending out the partying invitation to all your connections. You can prepare a webinar or you can make party invitations and share that. This will help in enhancing the visibility of your business among the viewers. Also, the awareness about your business will be increased. This is one of such Marketing tips for Google+ which will help you in attracting an audience.