Search Engine Marketing or SEM, is emerging as the most powerful Internet marketing strategy. Search engine marketing offers costs effective customer acquisition and optimal return on investment through:
- Increased brand visibility
- Targeted specific customer
- Calculating ROI (Return on Investment)
- Calculating conversions
- Targeting specific demographic locations
- Target specific customer groups and ages
- It is 24 / 7 promotional tool
- Highest Return on Investment (ROI)
- Well managed Internet Advertising is by far the most cost-effective way of marketing
- Immediate increase in online visibility, customers and sales
Search engine marketing is not only about increasing the traffic to the website, but also about improving the quality of traffic to the website, which in turn will result in increased customers and sales. SEM (Search Engine Marketing) uses both natural (or organic) search as well as paid (pay per click) search.
Natural (organic) search
Search engine optimization (SEO) focuses on structuring and arranging a website in a way that will make it rank higher in the search engine results page for the set of targeted keywords. AIMWEB’s search engine marketing campaign consists of specializing in both (SEO) search engine optimization and PPC (pay per click) management in order to deliver the maximum online presence to your business.
Our Triple Guarantee to You
1. We guarantee you immediate results through PPC advertising, driving new business and more customers to your website.
2. We guarantee you that we will maximize your website online exposure and at the same time minimize your online expenditure.
3. We guarantee that your website will rank in the front page of Google or your money back.
PPC (Pay Per Click) Search
Pay-Per-Click, commonly referred to as PPC, is a system that allows the website owner (or a PPC managing company) to “purchase” advertising positions in search engines and other participating websites. Unlike SEO that may take some time to show up on the natural (or organic) search engine results, PPC marketing is quick to setup and is an efficient method of search engine marketing that instantly increases your websites online visibility. However, you need a right partner to assist you in setting up an efficient and at the same time cost-effective PPC online marketing campaign. We have saved our clients thousands of Rands every month and at the same time have driven more clients to their websites that they have ever had before. This was achieved by gaining an in-depth understanding of the business model and potential customers in order to fine tune the Google Ad Words advertising campaign according to the products offered, customer demographics, customer search interest as well as continuous monitoring of best performing adverts in order to get the best value possible for customers advertising budget.
AIMWEB has a proven track record in the field of search marketing and has proven to significantly increase your website traffic as well as the conversion ratios, minimize your expenditure and at the same time maximize your online exposure, presence and profit. AIMWEB’s PPC consultants have marketing credentials and first aim to understand your customer and your business needs before they embark on the journey of getting your business ranking high in the search engines. Our development specialists perform ongoing optimization of your website and keep abreast with the latest search engine marketing developments.
Search Engine Marketing is all about getting your site visible on search engine results pages when users are looking for your products or services.
It is easy to waste thousands of Rands on a Google Ad Words campaign, but with the right partner by your side, you’ll soon realize that you don’t need to spend thousands in order to get that phone ringing with new clients. What ever your line of business, if it is cost effective online advertising you’re after then give us a call today, you won’t regret it.