The traffic a website gets from search engines plays a major role in its success. It is a great contributor in its development and growth. But there has to be some wise planning and effort to attain good search engine ranking. Here are a few basic ways that can go a long way in consolidating and boosting SERPs.
- Research Keywords and choose them wisely:
Keywords play a very vital role in determining the SERPs for a website. Those who have more effective keywords eventually gains better SERPs. So, the next question now is how to choose effective keywords. You can make use of keywords research tool from Google. All you have to do is type in your primary keywords in the search areas and choose those keywords which have the widest reach but at the same time have low competition. When you choose the keywords through such a criteria the SERPs for your website have a greater chances of increasing.
- Optimize your Posts:
The second most effective way of boosting SERPs is by optimizing the posts and articles. Wondering how you can do it; here are some tips for this. Research shows that posts that have a word limit of 700 or more perform better on search engine results. So, try to write long posts rather than short ones. The keyword density in your post should be optimal, but be careful of keyword stuffing. Try to use the primary keywords in the title of your post, in the URL, first paragraph, in the sub-headings and in the last paragraph of your post.
- Ethical Link Building:
Genuine backlinks from good sites is one of the oldest and most popular ways of increasing SERPs. Today link earning is the way to move forward. If your post is very good, relevant and engaging then people would want to link to your post. Another way of earning links is by guest blogging.
These were some of the most basic steps that you should take in order to boost the SERPs of your site.