For businesses who want to promote their business online understanding the concept of Search Engine Marketing is crucial. So, what’s exactly Search Engine Marketing? In short, it is a form of Internet marketing that uses the placement of paid ads in search engine results page. It is a great way of marketing webpages through the use of search engines like Google, Bing, etc. There is a difference between Search Engine Optimization and Search Engine Marketing even though both aim at gaining more traffic for a website. SEO is unpaid whereas SEM is paid for.
Search Engine Marketing can help small business establishments to get noticed by users online which in turn can increase their online sales. When a user searches for a particular product or service online, two types of search results come up. One is the natural or organic search result and other is the paid results. When one looks at the search results one will be able to see that both the search results have been segregated distinctly. Both SEO and SEM are effective ways of gaining traffic and potential customers. Today, both SEO and SEM are used together as a part of online marketing strategy. Online marketers use a combination of both of these methods to get the best possible results and exposure for a site.
There are ad placement programs by most search engines like Google has the Google Adwords, Yahoo offers Yahoo Search Marketing and Microsoft (Bing) has the Microsoft Ad Center. All these platforms offer a number of ways to advertise online on a budget. The most popular one of them is the pay per click management which works on the basis that you pay only when someone clicks your ads and lands up on your site. The cost involved in PPC depends on the competitiveness of the keywords. In other words search engine marketing can also be termed as search engine advertising