What is ROI? It stands for Return on investment. It can be described as the amount of profit you have been able to make from your advertisements compared to the amount of money you have spent on them. For example – the production cost of your product is 100 dollars and you sell it for 200 dollars. You are able to sell 6 of them via an ad platform. The total amount of your sales is 1200 dollars. Let us suppose, the cost you need to pay to the ad platform is 200 dollars. So, your ROI will be 50 percent (1200 – (600+200) divided by 600+200). Tracking ROI is very important for every business owner. Here are some tips to improve ROI.
If you see that a large number of visitors (potential customers) have clicked your advertisement, but haven’t bought anything or done whatever you were expecting, then here are some important pointers given below. They will help you get good ROI and increase rate of conversions.
- A landing page with relevant content – Develop a landing page and make it relevant to your advertisements. When the visitors or your potential customers click your ads, they suppose to get directed to a website that features the product(s) with its specification and deal you are offering. If they are unable to find relevant information or what has been promised in the ad, they tend to leave that page without taking any action. Therefore, you need to make sure that the content of your landing page should be relevant to that of your ads. This will help them find what they are looking for. This increases the chance of getting the visitors converted into your customers.
- A user-friendly website – Assess your website, in regard to its plan, design and function. Make sure that it is easy to navigate and interactive. If the visitors cannot navigate through it with ease, then they are more likely to leave it and less likely to make any purchase. A user-friendly website helps in getting desirable ROI.
- Proper keyword research – If the content of your ad is generic, then a person may visit your website looking for something you don’t sell or offer. Ultimately, he or she leaves the page. This is why, you should make sure to use highly targeted KWs. This increases your changes to show up on the search engine results and get good return on your investments
These are some of the vital tips to improve ROI. Do remember that it is very important for a business to get proper ROI, otherwise, it might have to bear huge losses in the future. So, now that you know how to improve this figure, make sure to implement them, as well.Yuri Shatalov