According to recent studies by Dr James McQuivey of Forrester Research the value of only 1 minute of video is equal to 1.8 Million Words. Yes, this is not a mistake, 1.8 Million or the equivalent of about 3600 pages.
The trends are changing and the way people want the information delivered to them is changing rapidly as well. People these days simply put do not have the time. In the world bombarded by information we want to get straight to the point and get the relevant and concise information in the shortest possible time.
Video marketing is a great way to engage with your potential customer, get the relevant information across and make a lasting impression.
100 Million internet users watch online videos daily
90% of online shoppers find videos useful when making buying decisions
65% of users that watch business related video on YouTube will visit owners web page
80% of users are more likely to remember and recall a watched video than the read text
65% of internet users are more likely to watch the video than read the text
The statistics speak for themselves and if you are not already utilizing Video Marketing to boost your brand and your business you are missing out on a lot of opportunity.