User Behavior To Position Your Brand – Leveraging Market Perception

When you set the inbound marketing parameters in pay per click, the obvious question that may lurks in your mind is why people react the parameters we set in. It is about how you churn the content as per the target segment you are focusing on. If you think critically, keywords are the main factors, steering the user behavior of Google Adwords. The reaction of behavior that you receive is the resultant of the common factors of Ad text and target segment propped up the selection of keywords. In fact, it is the reflection of how well the PPC advertisement has been made.

Recognizing psychological needs

The most recent and important issue of content marketing, the authorship is holding the pivotal place in creating brand association. The reaction that you sense from your target audience while marketing products or services, are connected with their vested interest. It is the reflection of their acknowledgement and appreciation for the promotional message. This happens, as the organic keyword stream gives them the recognition and sense of their being in the Ad text. Behavioral indicators also signal the social evidence through the call to action that depicts the customers’ belief or taste. This is why; customers react to the content of the transit message made in those 3 lines.

Signaling continuous growth

As the content establishes the trust between the brand and target audience, there grows the likeness for the product or services of the brand. It is the feel-good factor or the situation created by displaying the salient feature of the product, exactly, what the target audience is looking for. The concept of limited edition is also, a behavioral mind bender. As you make the advertisement appear in the personal mailbox of the selected database, it creates a direct psychological impact of being special. This naturally creates positive impulses between the advertiser and buyer. However, there is a host of such behavioral signal that can affect your Adwords messages, leading to decisive future.

PPC Scripts – Smarter Internet Advertising Saving Time And Effort

On a daily basis, if you ponder into the Adwords and the spreadsheet, as well to manage data, your life will surely be out of gear. To create ease in this complexity, you can introduce PPC Scripting, otherwise known as the Adwords Scripts. The scripting can enhance the way you handle your business through pay per click. This allows you to work straight in the Google Spreadsheet by connecting the data and using AdWords API. A major part of your work can be absorbed by handling client data. In this case, you need to download it, and refine it to retain the right data. By using its reporting template, you can refresh the data anytime or whenever it is due.

Online plugging services

Using the scripts, your Adwords account can sync various data types and preferences, where keeping a track on every detail is troublesome. However, using the account alert system with pre-set perimeters will let you save a considerable amount of time in tracking the different updates. This can update your budget capping, as well. When your account will touch the daily budget limit, you will receive the alert through the script facilities. If there is any change in the Ad text, you may suffer the process of downgrade. Nevertheless, scripts can change the value, without affecting the stand of the review process.

Service group attached

The script can also, alert you about the time left for a sale to happen, or the downhill curve of the expected auctions. Using the scripts you can create duplicate groups, in case if you want to segregate the group as per the match type. It saves you from recreating groups for more than one time. The entire system is scripted in JavaScript, which can be easily written, by using Google’s web interface. This can be easy to be explored and learned with lots of fun. You can integrate the system with Google spreadsheet, and access external URLs through its fetcher, and avail mail services of up to 500 mails.

Marketing Keywords For Navigating Inbound Traffic – Tapping The Market Benefits

The dynamism of the algorithm and analysis based on consumer psychology make the search engine marketing a complex subject. Here, the pay per click attempts to work on three angles of dynamism, where you need to maintain a link between the traffic, search engine, and advertisers. The crux of analyzing the market reveals that the people mostly hit the paid ads. They do not intend to conceal their entity, but always look for the products that satisfy their needs. Thus, it is important that you place the product through a thorough research of its target audience.

Correlating marketing advantages

In case of the search engines, it is the balancing factor between the users and the promoters, where the prior gives the user base, and the promoters provide the revenue for the services given. The promoters or advertisers receive the unique platform to display their offering, for which the market craves. Here, the vantage point is, as you give the search engine its required data, your own entity will be promoted. On doing the market analysis of pay per click, you will link up the strategy that co-relates all the parties involved in the online marketing effort.

Traffic boosting keywords

To analyze the online market, your main target needs to be mastering the keyword research, organization, and grouping. The traffic indication through the keyword will help you to segregate the customer type and other aspects of target segments. This leads the content to be promoted to the right group of customers, which in turn create keyword traffic data that helps you in goal conversion and keeps you miles ahead of your competitors. Market analysis will give you a host of positive factors like identifying proper keywords to tap the potential traffic source, converting the key groups to the Ad groups, creating Ad text as per the keywords, having a proper landing page for more traffic, and many more.

Keyword Research To Fetch Quality Traffic – Increasing Online Visibility

Keyword research is the fundamental fact of having success in pay per click promotion and search engine marketing. In the gamut of online communication and transaction, keyword plays in-sync with the search engine and the market efforts. In fact, they complement each other to let you have the bottom-line. It is evident that marketers are bidding on the keywords or keyword phrases, to create the link between the advertisement type and target segment, keeping the relevant content fixed on the backdrop. However, the keywords, on which the biddings are placed, need to be in-sync with the investors’ demand. Thus, doing research on keywords will give you the technical advantage in building your brand on the long-term basis.

Key quality stream

Research on keywords is done by perpetually focusing on the quality, and in which new markets the to-be keyword can effect. This creates new opportunity that can gain the competitive advantage of the market. Analysts are heavily engaged to convert the keywords into market applications. While using content marketing to promote the vested interest of the investors, include the keyword research activities in your marketing research, to make the process integrated. This effort puts you in the line-up, where you can reach beyond the static list of the words and generate new keywords, to keep your cash register ringing.

Dynamic technical supports

Keyword research can be done, through different analytical tools, which are widely available in the online market. Sometimes, these are also, known as the keyword planner, which allows you to identify the stronger and weaker competitive words. Nevertheless, keywords research helps you to lead your marketing efforts to the higher search volume. On using proper keywords; your target audience will easily relate their requirements with the services you are offering. Good and strong keywords will put your page in the key field of the Google algorithm, and will make it more visible to the service users. Follow the recent trend and create long tail keywords, so that the algorithm can collect more searchable keys from the results.

General Ppc To Boost Online Promotion – Innovation In Digital Marketing

In the communication age, when your life is measured in nanoseconds, market awareness and promotional activities need to be faster. Although, to avert the effect of economic slowdown, corporates are cutting down on the advertisement budget; but, the dot com platform is giving seamless impetus to the investors to promote products and services in various modern ways. Over the time, internet giants have tried and brought many such methods, but the pay per click model of Google has maintained a steady growth in internet advertising system. This system of internet advertisement is also, known as the cost per click, which uses the direct traffic of websites and search engines.

Rules of promotional engagements

Here, the advertisements appear in agreement with the web or search content type, advertisement content type and the type of its target audience. There are two payment models in the cost structure, where for search engines, the advertisers bid over the keyword phrases that align them to the target audience, and for the content sites a fixed price per click scheme is used. Advertisements are mainly the banner ads, which are found in the websites. It was the technical evolution from the days of cost-per-thousand impressions to the package of Google Adwords that made pay per click famous in 2002. This allowed the advertisers to create ad texts for placement in search results.

Online advertisement scenario

In the present market scenario, the major pay per click providers are ValueClick, adMarketplace, and adknowledge, acting as the alternative providers to the Google’s Adwords and Microsoft’s AdCenter. However, to throw a healthy challenge to the Adwords, Microsoft and Yahoo, jointly introduced the pay per click service, called Adcenter. It populates Ad text and banner through the Microsoft search engine support of Bing. Here, the vantage point is when people will click the economical Ads, there will be low cost per impression and high pay per click, which can be justified as pay-per click = advertisement cost ÷ number of clicks. Thus, the purpose of generating clicks in Ads meets its requirements aptly by pay per click, with the quality and advertisement positions, which creates the effect in click-through rates and the overall result.

Unleash The Online Psychology – Promote Unique Data Through Organic Keyword Stream

The database issue of pay per click is based on the keywords and their streaming pattern. It is evident that, if the paid search is off, there will be a drop of 89% in click through rates. To promote the organic result, for having different number, is the turning point of concern in hand. The answer of the data analysis lies between the subtle difference of the organic and paid results that showcase the pay per click position in terms of its database matching the keyword research. The alarming fact is that only up to 9% of search result shows the organic result on an average. Whereas, 89% is the paid search result that comes faster than its paid brethren.

Insights from experts

However, you can bank on the experts as the situation is going to change, with organic result gaining its ground. As the brand can be promoted in the unique way, the organic result and unique content can fetch them the visibility in the online gamut. The data projection as per the term reflects that if the brand value is projected, it will win over the other searches. However, the loophole in the analysis is that we evaluate the system by the pay per click, but we do not talk about the conversion of the leads, which converts a prospect to a buyer.

Counting traditional stance

Database also; vary from different advertisers, which include different sets of terms. However, you may advice the promoters to do their individual research as they will vary in terms. With such customized results, the promoters will have the connection between the content type and target audience. This will allow marketers to remain flexible in the keyword research. However, including the traditional factors of demographic analysis will give an additional edge. It clears out the cultural pockets, where the user may have very different set of values, but their decision can have far-reaching impact in your promotional effort.

Creating Ppc Ads That Sell – The Challenges In Creativity

Advertisement is shaping us in almost all sectors of our life. As the verticals like above-the-line and below-the-line are already used up, marketers are using the secret weapon of online platform. However, our excessive exposure to the advertisements has created an indifferent attitude towards the promotional messages. This makes it more important to master the skill, of how to create Ads successfully in the 3 lines advertisement copy of Google Adwords. This can certainly help you to get the viable leads to your business. To have a robust content marketing, through inbound marketing strategies, you need to create proper pay per click advertisements.

Promoting economic viewpoint

Owing to the present economic order and technological advancements, the market has become extremely price sensitive. Moreover, considering the e-commerce marketing, you need to avoid the aggressive pricing and maintain the trend of the present market value. This will help to stops the visitors from instantly switching over to another site or other search results. Using the competitive pricing and by explaining your offers in as low as 95 characters, give your visitors the reason to buy from you. As the online shopping is price based, include the product price to get qualified customers, and let them decide on the spot. Use your call to action message, to tap your customers’ attention, and provoke them to take the buying decision.

Gaining your customers

Online shopping is still a new concept. For this reason, you need to take measures to reduce the risks that can drive your customers away. Before any worry creeps-in, keep things clear to the shoppers, especially about the shipping details, return policies, and other legalities. These will encourage them to take action without wasting time. Build a long standing relationship with credibility of your entity, and flash your credence, like years in business, important associations, and any other things that can let you have the nerve of your customers. Of course, let the buyers know, what you are offering them, are the best and are different from others marketers. Also, establish your unique selling proposition to the buyers, by displaying the product features in your promotional message.

Click Through Rate versus Conversions

One of the first calculations we make, or shown automatically, when we are presented with impression and click data on an ad group or campaign is to divide the clicks by the impressions. Multiply that result by a hundred and then you have your expected Click-Through Rate (CTR) expressed as a percentage. Your CTR represents how much traffic it captures typically and its exact value usually depends on what you’re advertising, how you’re doing it and to whom.


We care about having a CTR that is not abysmally low for two reasons. Firstly it is simply common sense that an ad that is racking up impressions but not clicks isn’t serving you very well. While impressions (in the Google Search Network) doesn’t have a monetary cost you will however pay in other means. It takes time and effort to set up an ad campaign which you should be rewarded for. Even if time and effort is negligible you are nonetheless serving dysfunctional ads for keywords that could otherwise be giving you returns. These points may not be sufficiently discouraging to stop this behaviour, which is why AdWords steps in to prevent it. AdWords compares the CTR that you are getting with what it thinks you ought to be getting, adjusting for ad position and market forces, and if given sufficiently disappointing numbers your Ad Rank will drop. This may even cause your ads to stop serving altogether if their ad rank wasn’t good to start with. Not having your Ads prevented from showing is the second reason why we take CTR seriously.


But not too seriously. An ad’s CTR is not the sole indicator of its performance. It is possible, nay easy, to create compelling ads that captures swathes of traffic while being completely irrelevant to your business. This is why it’s important to qualify your audience with your targeting and ad text. Irrelevant clicks are a direct liability and a drastic misappropriation of marketing funds. So let’s see how to keep them relevant.



Using tools in AdWords to control when your ads show and to whom is the first step to optimising your CTR and relevance. By excluding markets that wouldn’t be interested in your product or service in the first place you’ve avoided both pointless impressions and irrelevant clicks. If you have a food delivery business that operates in a particular set of suburbs then it would be best not to advertise in the greater metropolis. For that matter it would sometimes be best for your ads not to serve at times when your business is closed.


Optimising your targeting parameters can influence your CTR to either increase or decrease, but because we have removed a lot of uninterested parties we can expect it to improve.



As the second part of qualifying our audience we have to use ad text that captures people’s attention without misleading them or incorrectly portraying the business or product. More compelling ad text that users are interested in seeing, such as real discounts, specials, vouchers and prices, will get them clicking. Being specific about what is being advertised and what people can expect once they’ve clicked allows them to decide about it beforehand. This is could actually decrease your CTR because of people deciding on the fly whether they are interested or not. Despite sounding counterintuitive we actually want his to happen. If you can get shoppers to gauge their willingness to purchase before they click then you haven’t wasted a paid click on them making that decision on your website instead.


So we have come to a shocking revelation. There is a scenario where implementing a marketing strategy that reduces your CTR is actually a good business decision. We have a metric that indicates this and it is called conversions.


Conversion tracking offers a way of measuring which ad and keyword combinations result in clicks that actually lead to valuable actions. It is one thing for someone to read your ad, click it and land on your website and it is another thing for them to order services or purchase products thereafter. It will also tell us when a change that reduces CTR actually improves sales. Once conversion data starts rolling in it’s possible to judge what keywords are getting clicks but don’t lead to conversions and which ones do. From there it’s pretty easy to optimise. From this data we can start estimating profitability. If we look at an ad’s average Cost Per Click (CPC) and divide that by the conversion rate then we get an estimation of how much each conversion ultimately costs. If that value is less than the average worth of a valuable action on your website (minus expenses that aren’t ad related) then the ad campaign is returning a profit.


Setting up conversion tracking requires some technical skill in regards to HTML code and editing your website. It’s not terribly difficult but some assistance from your web hosting company may be needed. Failing that, either grab the nearest computer-literate person or just try to wing it. Google offers some decent step-by-step instructions here. It’s important to identify what a valuable action is on your website. Often it is not enough that a person has simply viewed your contact details page as we have no way of measuring if that directly resulted in a call or email. However a purchase or transaction is solid ground for measuring returns. We then have a middle ground, where the monetary value of a measurable action, such as signing up for a newsletter or submitting an application form, has to be estimated.


Conversion tracking does require extra work in the form of setting it up, monitoring it and optimising it but offers valuable insights that should not be overlooked.


Leading High Quality Traffic To Your Site With PPC

Getting good sales leads to your website is a deep and rich topic for which many words can be typed. It would help then to condense it to something terse and digestible. Let us look at a few primary areas of interest: Targeted Advertising. Call to Action Motivation, Landing Pages and Sales Funnels.


Targeted Advertising

Google AdWords offer various options on specifying who sees your ads. It’s possible to limit by physical region (in so far as IP address associations with geographical areas permit), time of week and time of day. Of course you are already targeting an audience by nominating certain key word and phrase combinations. Display network campaigns have further options such as where they appear (manual placements or by interest) and to whom based on interest profiling. These mechanisms ensure that your ads will only appear for and thus potentially be clicked on by interested parties.


Google’s Ad Quality ranking motivates advertisers to optimise their ads to be relevant to their market lest they be penalised by lower ad placements, increased Cost Per Clicks (CPCs) or being prevented from appearing. This helps Google as much as it does for advertisers since it keeps all results on Google’s Search Engine Results Page (SERP) relevant and useful. What it does for advertisers is hopefully reduce the negative impact of bad advertising methodologies to some degree, although that responsibility still ultimately falls on the marketer’s shoulders.


This initial step is has a huge impact on sales quality and deserves to be discussed at length, but is not the subject of this article. As long as the basic principle of “advertise to those who want to see your ad” is not broken then we can continue to the next phase of generating good sales leads.


Call to Action Motivation

Advice on the wording in an ad often stresses the importance of including a call to action phrase. While that point isn’t disputed there is more to it. While practically any ad can be worded to become more alluring it must still represent the content that it links to, which we call the landing page. If an ad links to a page that doesn’t meet the user’s expectations then it would most likely result in the user leaving promptly. For this reason it’s useful to have different ads that cater to potential customers that are in different states of mind. Some people might be more interested in investigating a service while others are ready to perform an action of value. The latter should ideally be targeted and directed to your sales or sign-up page.


Landing Pages

As discussed above landing pages are partnered with your ads. It would be a mistake to consider any changes to the one without taking the other into consideration. To sum up, be sure that the landing page is what people navigating to it is what they are expecting, and any actionable desires they may be harbouring can be performed on the page.


Sales Funnels

In the steps we have already covered, from audience targeting to customising landing pages, forms part of what is called sales funnels. What we ultimately want is conversions, whether that is a page view, a sign-up or a purchase. In many cases it’s a liability to direct unqualified traffic to a website, as any free or non-automated services that that site offers may be abused or simply inconvenienced. Once we have identified and qualified our leads by targeting and click motivations we have them on our website and wish to direct them to a conversion. Different leads require different sales funnels. People who are already fully informed of your service or product should be treated as such, and not sent to a “about us” or “frequently asked questions” page. Conversely less motivated leads should be informed of what you are offering them before you try to sell it to them. This will engender trust and brand awareness.


Pay per click marketing does not function in isolation and is part of a much larger system. If considered as part of the whole sales process then it becomes clear that it is the first in line of a number of increasingly subtle methods of generating a qualified conversion. If there is any disconnect between these parts then your customers will be the first to notice the dissonance. On the other hand the rewards of a harmonious and streamlined sales generation and sales funnel process can be immense, especially given the inherent customisability of Google AdWords Pay Per Click targeting.


How Content Affects SEO Rankings

How Content Affects SEO Ranking

People think that a high number of words on your website will affect your SEO ranking. Although this is may be true, it is not always. It is also about how the content relates to your business. A website promotes a business and more content does not always mean it’s better. Unless it actually relates to what the business is all about or what your business has to offer. Google uses robots and constantly monitors websites.  Google uses this info to check the content and rank the website.

Unique keywords are more important when it comes to ranking a website.  It sets your website apart from other websites with similar content. As a result you will achieve better ranks. One thing that you also need to remember is that the repetitive keywords should be not be used as this will weaken the ranking of your site.

A good way to succeed is to do research on specific keywords that relate to your content. Once research has been done, it should be easier to create more unique content. Be sure you do not copy and paste content from other websites.

Once you have written your content you need to post it on your site. Before you do this you need to organize it. This should be done in a way that the visitor to your site will easily understand. One way of doing this is to have a blog. By having a blog you can easily add and remove content. A good idea is to arrange your blog in sections and sub-sections. This will allow your website visitor to navigate your blog with ease.

To create a blog page you will most likely need to ask your web developer for assistance. Depending on how complex your website is, a blog can take between 1 and 3 hours of time to create. After your blog is created you will get a username and a password. You can use these to log in to your website and update your blog page. It is a good idea to include pictures in your blog posts. By using pictures you may get more readers. Be careful not to use pictures that belong to other sites. These may have copyright.

A good idea is to also have a page with customer reviews. By doing so you will gain trust of your customers. Make sure to ask your customers for reviews all the time. Your loyal customers usually will be glad to help out.

Social media is also a great way to promote your website. You can ask your friends to pass info on. It is also is a great way to get a word out if you have a special. Creating a Facebook page for your business is a good way to start. You can do this yourself or ask your web developer to assist.

Happy content writing.

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