This is no secret that, keyword research is the foundation of a successful PPC (Pay-Per-Click) campaign. Selecting the right set of keywords for bidding, which will yield both clicks, as well as, conversions is very important. Keyword research is all about making use of a number of tools for understanding and predicting the nature of keywords your customer generally use. This is one of the best ways to ascertain that your advertisements show up when people search for the services or products you offer. This ensures that your PPC campaign is on the right track.
How to do keyword research for PPC? Let’s begin with answering this question. The landing page of your website should be the initial point for keyword research. Your ads will be linked or directed to this page only. You should initiate this by going through each and every webpage and collecting appropriate keywords from there. If the content of your website is relevant to your business and well-written, then you are likely to get sufficient data to put together. This will help you to create a complete list of KWs that are related to your services and products. Keywords are generally classified as – brand KWs, generic KWs, competitor KWs and related keywords.
Refining and expanding your keyword list
Once you are ready with a fair keyword list, let’s proceed to the next step – refining and intensifying the list. Going with your gut feeling is not enough. In order to refine and intensify your keyword list, you should use certain KW research tools. These tools help you decide which KW to use and which to discard. There are a number of tools available in the web that will help you get an idea about the most popular KWs. However, make sure to learn the basics about them, before implanting.
Organizing the keyword list
Following the steps given above, you should have got an impressive list, by now. So, let’s sort them out into targeted groups. Always make sure to sort KWs according to the products or services you offer. This will make your PPC campaign relevant. A healthy PPC campaign yields healthy results.
Including negative keywords
This is the last, but one of the most important parts, when it comes to answering how to do keyword research for PPC. You might be wondering – why negative terms? The answer is for preventing your ads, controlling your costs and keeping your ads, as appropriate as possible. Some of the commonly used negative keywords are – free and cheap.