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Search Engine Optimization (SEO) is the process of improving the visibility of a website in a search engine ‘natural’ or ‘up-paid’ results. In general, the higher pages (pages that appear higher on the search results) attract more visitors and customers from the search engine users.
As an internet marketing strategy, SEO considers how search engines work, what people search for, search terms and combinations of keywords typed into the Google search box. In a nutshell, optimizing a website involves editing its contents to increase the number of keywords and their relevance, increasing the number of links (also called ‘backlinks’ or ‘inbound links’) as well as associating social media, articles etc. with the specific website and its contents.
In the image below, you will see a typical results from a Google search. The areas in the red sqaures represent the ‘pay-per-click’ advertising, where the website owner pays each time their link is clicked, whereas the green arrow represents ‘up-paid’ or ‘natural’ search engine results:
It has been statistically shown that as many as 72% of all search engine users will skip the ‘paid’ advertising search results and will go directly to the ‘natural’ or ‘up-paid’ search results to look for the product or service that they are searching for.
The process of getting a website to be dispalyed in the ‘natural’ or ‘up-paid’ section of the search engine results is knows as ‘SEO’ or ‘Search Engine Optimization’ and involves a number of aspects that differ from industry to industry and from company to company.
Now that you know what SEO (Search Engine Optimization) is we suggest that you read our other articles that explain the benefits of doing SEO as well as the steps that are involved in running a successful SEO campaign for your website.
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AIMWEB is a leading industry expert in Search Engine Optimization and Search Engine Marketing. Please give us a call on 021 557 1595 should you wish to find out more information regarding the above articel and the SEO packages offered by AIMWEB.