Are you planning for long to start advertising on Google? Are you a little scared considering the high cost of Google ad words? You should not be worried in this regard. Google ad words will not be that rigid. The cost factors of advertisement happen to be a prime concern for people who need to promote their businesses and services by means of advertising. However in case of Google advertising you are thought to be exposed to a good amount of less costly options. You are not going to spend as much as you would have to when publicizing your content on print media or electronic media. The cost is going to be halved but the effect would thousands times bigger.
How much do you have to spend on Google advertising?
Google advertising is not going to force you to spend immeasurably. There is no need to develop any cold foot in this regard. The point in fact is that the cost factors over here happen to be quite lenient for those who are about to take the benefits of these services. The cost factors are supposed to be quite easy on your wallet and you can rest assured of that. You are not going to be charged until and unless someone clicks on your ads.
There is absolutely no reason to be apprehensive about the cost aspects of Google advertising services
You should not get edgy on the Google advertising services and solutions without reasons. There is no ground to be skeptical about it. When it comes to Google advertising services you are in complete control. You decide how the ads run. You call the shots as to how much you will be charged. Things get done exactly the way you choose to see them happen. It’s a complete win-win situation for you.
Google advertising services work for you on a shoestring
These facts related to search engine marketing as well as Google advertising costs should be kept in mind without any flaws. Be careful to these facts and you will be in profit in later years. Google advertising costs are not deterrent for your ambitious dreams. You can take it for sure. There is completely no raison d’être to be anxious on the subject of the cost factors pertaining to Google advertising services. These services are meant to ensure that you get your desirable niche in your respective field of business.
If you have to let your online business grow and your web existence felt in a hard hitting fashion then PPC is the most reliable as well as prominent way out for you. It gives all your professional aspirations as well as business goals the wings made of fire and poise. It gives you strength as well as control like you had never before. If you would like to focus on the techniques of PPC and profit from it then here is a quick probe. Get to know how you should get started with the process of PPC or pay per click campaign to be precise.
Strategic automation is a must
If you have to start off with a successful as well as profitable pay per click campaign management techniques then you need to begin with the most crucial façade which is known as Strategic automation. You should make out that strategic automation is a must for you as well as your online business.
Be very careful about the aspect of keyword grouping
At the same time you would be required to keep an eye on one of the most important factors. You need to be very careful about the aspect of keyword grouping. Industry experts believe that proper keyword grouping gives you the most streamlined results and help you touch base with your consumer base in a surefire fashion.
Be very careful about the unhelpful impact hurled by negative keywords
You do need to be focused on pay per click campaign management techniques in the most precise fashion. Handling the keywords and especially the negative ones form an integral part of the campaign management tactics as well as techniques. You need to give steady as well as careful focus on the issue. Be very careful about the unhelpful impact hurled by negative keywords. You should not let negative keywords ruin the reputation of your interface. Handle them with care and sidestep all the catastrophic impact that could be triggered by those negative keywords. Be cautious.
So, in short, this is how you are going to start off with a successful as well as profitable pay per click campaign management. Take a very close look at each of the facets. Get them registered in your mind. If you are really willing to maximize as well as add zing to your online marketing methods you do need to try out the pay per click campaign management solutions. You can bet that it is going to be the best considering your best of interest.
Seasoned PPC advertisers no doubt are very familiar with the different roles that keywords modifiers fulfill and why they are necessary. If all keywords were broadly matched all the time then PPC advertising would be nigh on useless. The amount of traffic swept up through unintended keyword variations and synonyms would degrade campaign performance incredibly. It is very good then that we do have these modifiers at our disposal. Let us review them briefly:
- Broad match
This is of course the base level of all keywords and not a modifier of any sort. Words in broad match are typed as is with no special syntax. If the keyword hat was set to broad match then search terms in the nature of old hat, hats and caps would all be matched to hat.
- Broad match modifier
By adding the plus symbol (+) as a prefix to each keyword that must be set to broad match modified you can insure that no synonyms will be substituted for that word. The keyword +car would be matched to a search term like cheap cars but not fast vehicle.
- Phrase match
By encapsulating your keyword phrase in quotation marks you make sure that the phrase must be used exactly as is in user search terms, with the exception that any amount of additional terms may be accompanied before and after the phrase. The phrase “build a house” may be matched to how to build a house.
- Exact match
Leading and ending a keyword phrase with square brackets classifies it as exact match, which means it has to be entered exactly in Google search as shown. There may be some slight variation such as misspellings or plurals allowed. In effect [red flowers] may only be matched to red flowers.
The reason for going into depth about explaining how keyword modifiers work is to drive home the understanding that unless if you’re only using exact match, which is not recommended, you will be capturing search traffic that has not been necessarily qualified as completely relevant to your ad and business. Nonetheless it is crucial to use broader keyword modifiers than exact match to capture all the variations of searches that aren’t used regularly, but are still relevant and have a high ROI. These so called “long-tail” search terms constitute up to half of the traffic for any relevant term, and thus cannot be ignored lest your competitors bid on them unopposed.
So what we want to achieve is keep our keywords broad enough to capture all the variants of relevant traffic while staving off irrelevant traffic. We do so by using negative keywords.
Negative keywords prevent search terms from being matched to your other keywords if they contain keywords that you have deemed as irrelevant. For example, you wish to use the keyword phrase +cleaning +service to capture long-tail search terms. However you do not wish to advertise when the search terms contain the word job, as in cleaning service job. By adding just the word –job to your keywords, or better yet to your negative keyword list that can be applied campaign wide, you will prevent all variants of cleaning service job from reducing your ROI.
In addition you can also use phrase and exact match modifiers on negative keywords to further focus your exclusions. So using –[motorcycle] will still allow fast motorcycle to be matched to your regular keywords.
Identifying what negative keywords to employ may be a daunting effort, especially if you are using simple broad keywords that can capture a lot of unintended traffic. The best practice is usually to focus your regular keywords somewhat, to optimise for high CTR and ROI, while using negative keywords to only prevent the most damaging search term variants from appearing. The Google AdWords Keyword Planner Tool is very useful here. You only need to enter your regular keywords and scan for high traffic irrelevant searches to exclude.
If your campaign has been active for some time then you would have gathered some data on what user searches triggered clicks to your website. Exploring the search terms page, under the details button on the keywords page, you can identify searches that resulted in clicks that may not be relevant. These are prime candidates to be added as negative keywords in some fashion. This page does not help you identify search terms that did not result in clicks, thus reducing your CTR, but are less of a concern than wasted clicks.
Using negative keywords, and using negative keywords properly, is a vital component of all search campaigns in Google AdWords.
This is no secret that, keyword research is the foundation of a successful PPC (Pay-Per-Click) campaign. Selecting the right set of keywords for bidding, which will yield both clicks, as well as, conversions is very important. Keyword research is all about making use of a number of tools for understanding and predicting the nature of keywords your customer generally use. This is one of the best ways to ascertain that your advertisements show up when people search for the services or products you offer. This ensures that your PPC campaign is on the right track.
How to do keyword research for PPC? Let’s begin with answering this question. The landing page of your website should be the initial point for keyword research. Your ads will be linked or directed to this page only. You should initiate this by going through each and every webpage and collecting appropriate keywords from there. If the content of your website is relevant to your business and well-written, then you are likely to get sufficient data to put together. This will help you to create a complete list of KWs that are related to your services and products. Keywords are generally classified as – brand KWs, generic KWs, competitor KWs and related keywords.
Refining and expanding your keyword list
Once you are ready with a fair keyword list, let’s proceed to the next step – refining and intensifying the list. Going with your gut feeling is not enough. In order to refine and intensify your keyword list, you should use certain KW research tools. These tools help you decide which KW to use and which to discard. There are a number of tools available in the web that will help you get an idea about the most popular KWs. However, make sure to learn the basics about them, before implanting.
Organizing the keyword list
Following the steps given above, you should have got an impressive list, by now. So, let’s sort them out into targeted groups. Always make sure to sort KWs according to the products or services you offer. This will make your PPC campaign relevant. A healthy PPC campaign yields healthy results.
Including negative keywords
This is the last, but one of the most important parts, when it comes to answering how to do keyword research for PPC. You might be wondering – why negative terms? The answer is for preventing your ads, controlling your costs and keeping your ads, as appropriate as possible. Some of the commonly used negative keywords are – free and cheap.
Google has announced their planned improvements to AdWords which they will be rolling out in the near future. Any online marketer worth their salt has already watched the live stream and come to their own conclusions about what these planned changes means to them. As an online marketer myself I have a few thoughts I’d like to share.
Google has been driving home the importance of mobile devices for a while now and they even go so far to admit it themselves. They were smart enough to anticipate mobile adoption, especially since they had a vested interest with the Android platform and the Google Play store falling under their umbrella. However they can’t bank on AdWords advertisers being similarly enlightened or forward thinking and have altered how AdWords campaigns are set up to naturally include mobile devices. This way the mobile ad market won’t be under populated or monopolized by the enlightened few.
However this is all old hat for those in the know. Google stresses that we shouldn’t be focusing on the devices themselves, but instead the users of those devices, especially since it’s the user that will be buying your product and not their smartphone. It was probably inevitable that the focus did shift from people to devices in the bid for mobile advertising adoption to pick up. Google would like to realign our efforts to back to the customer.
Using cross device data to supplement a user’s search results is one way of doing this. If a user does a mobile search, and that search is relevant to an app on their device, then an ad can display to take the user directly to the relevant content in the app. This aids users in learning the value of apps that they have installed but haven’t come to use often yet.
This sounds like an elegant re-engagement mechanism, if it weren’t for the fact that the ads still need to be paid for. It could too easily become habitual for users to use this shortcut as the method for accessing relevant content on the app, at the cost of the advertiser, instead of converting to using the app naturally. This might not matter to Google very much, because they are keeping true to their promise of offering user re-engagement tools whilst making a healthy income from it.
Google mentions that there is an 80% drop off rate in app usage after installation. This is a horrifying statistic for app developers, who wish to retain all of their users if they could. It might just be me but I feel there’s an intense effort here to minimize an ugly statistic, which is otherwise just natural human behavior in my opinion, by introducing a monetization mechanic. I’ve sampled lots of things, never to return to them for a reason. If I only use an app once it is most likely because it wasn’t useful or engaging enough in the first place or had some other irredeemable quality. Granted it is good practice to delete apps that you don’t intend on using from your device but that is not a human behavior that comes naturally to most.
All said Google will nonetheless let app owners remind their audience that they do in fact have their app installed. It would be interesting to see how online marketers ultimately respond.
Moving along, Google announced new bulk action tools for AdWords. The idea might be that we shouldn’t be dependent on external methods (like AdWords Editor) for general edits, even if they affect a large number of variables. This extends further to their announcement of Advanced Reporting, to discourage downloading data and manually manipulating it, and instead seeing all the information you need live inside AdWords.
I’m excited for these last two mostly because they are core, elegant and thoughtful improvements to the tools we use most often every day. Their addition should have immediate noticeable effect on one’s day to day usage of AdWords.
Google’s also expanding with experiments, where you can make changes to your campaigns and compare them side by side. This might become one of the most useful and used tools in AdWords. Why implement any changes immediately when you can sample what results you would gain from it beforehand? It has the potential to change online advertisers’ penchant for acting on guesstimates and instead have every change be done in significant security about what it will cause to happen.
All in all while not revolutionary Google are continuing to update and improve AdWords whilst trying to stay ahead of the game.
Keyword research is the fundamental fact of having success in pay per click promotion and search engine marketing. In the gamut of online communication and transaction, keyword plays in-sync with the search engine and the market efforts. In fact, they complement each other to let you have the bottom-line. It is evident that marketers are bidding on the keywords or keyword phrases, to create the link between the advertisement type and target segment, keeping the relevant content fixed on the backdrop. However, the keywords, on which the biddings are placed, need to be in-sync with the investors’ demand. Thus, doing research on keywords will give you the technical advantage in building your brand on the long-term basis.
Key quality stream
Research on keywords is done by perpetually focusing on the quality, and in which new markets the to-be keyword can effect. This creates new opportunity that can gain the competitive advantage of the market. Analysts are heavily engaged to convert the keywords into market applications. While using content marketing to promote the vested interest of the investors, include the keyword research activities in your marketing research, to make the process integrated. This effort puts you in the line-up, where you can reach beyond the static list of the words and generate new keywords, to keep your cash register ringing.
Dynamic technical supports
Keyword research can be done, through different analytical tools, which are widely available in the online market. Sometimes, these are also, known as the keyword planner, which allows you to identify the stronger and weaker competitive words. Nevertheless, keywords research helps you to lead your marketing efforts to the higher search volume. On using proper keywords; your target audience will easily relate their requirements with the services you are offering. Good and strong keywords will put your page in the key field of the Google algorithm, and will make it more visible to the service users. Follow the recent trend and create long tail keywords, so that the algorithm can collect more searchable keys from the results.