The database issue of pay per click is based on the keywords and their streaming pattern. It is evident that, if the paid search is off, there will be a drop of 89% in click through rates. To promote the organic result, for having different number, is the turning point of concern in hand. The answer of the data analysis lies between the subtle difference of the organic and paid results that showcase the pay per click position in terms of its database matching the keyword research. The alarming fact is that only up to 9% of search result shows the organic result on an average. Whereas, 89% is the paid search result that comes faster than its paid brethren.
Insights from experts
However, you can bank on the experts as the situation is going to change, with organic result gaining its ground. As the brand can be promoted in the unique way, the organic result and unique content can fetch them the visibility in the online gamut. The data projection as per the term reflects that if the brand value is projected, it will win over the other searches. However, the loophole in the analysis is that we evaluate the system by the pay per click, but we do not talk about the conversion of the leads, which converts a prospect to a buyer.
Counting traditional stance
Database also; vary from different advertisers, which include different sets of terms. However, you may advice the promoters to do their individual research as they will vary in terms. With such customized results, the promoters will have the connection between the content type and target audience. This will allow marketers to remain flexible in the keyword research. However, including the traditional factors of demographic analysis will give an additional edge. It clears out the cultural pockets, where the user may have very different set of values, but their decision can have far-reaching impact in your promotional effort.